View Sense — Website UI & Wireframing.
Wireframing / UI Design / Landing Page / Visual Exploration
Overview
My work on the View Sense website focused on early page structure and UI exploration. I created wireframes and landing-page concepts to organize content, establish hierarchy, and explore how View's existing visual language could be applied to the web experience.
The View Sense website continued to evolve through the broader team. The work shown here represents my wireframing and early UI design contribution.
Establishing the website structure
I explored multiple wireframe directions to define the overall page flow and relationships between major content sections before moving into higher-fidelity visual design. Exploration focused on content hierarchy, page flow, section structure, imagery and calls to action.
Moving from wireframes to branded UI
The wireframe structure was developed into higher-fidelity landing-page concepts using View's established visual language. Typography, architectural imagery, color and supporting graphic elements were introduced while preserving the underlying information hierarchy.
Creating a clear digital experience
The website concepts focus on creating a clear content flow while giving imagery and key messages enough visual space. The design exploration considers hierarchy, typography, image placement, section transitions and calls to action within the View brand system.
Wireframing, UI exploration & visual design
Created early wireframes and UI concepts for the View Sense website, exploring information hierarchy, page structure and visual direction. Developed landing-page concepts within View's existing brand system and translated structural wireframes into higher-fidelity web UI explorations.