Product Page UI Design.
Web UI / Visual Design / Content Layout / Component Exploration
Overview
I contributed to the UI and visual design of a View Dynamic Glass product page, creating a clear and engaging experience for communicating product benefits through imagery, typography, interactive content and supporting resources.
The page brings together product storytelling, technical information, sustainability messaging and downloadable resources while maintaining View's established visual identity.
Designing the product story
The design uses large-scale architectural imagery, concise messaging, product demonstrations, performance information and supporting resources to guide users through the benefits of View Dynamic Glass.
Organizing product benefits into a clear visual journey
The page combines a large hero and product story, benefit-focused sections, a tint demonstration, reliability and resource content, energy-benefit statistics, sustainability messaging and related resources. Together, these create a varied page rhythm while keeping the product narrative connected.
Exploring the resource callout
Multiple visual directions for the ‘Smart Glass Built to Last’ content block explore iconography, composition, messaging hierarchy and the presentation of supporting resources.
Early visual directions
Further iterations
A refined supporting-resource component
The final block uses the circular “Think Complete” graphic with two distinct resource calls to action: Durability Ebook and Glare Control White Paper.
UI and visual design within the View brand.
Contributed to the visual and UI design of View's product-page experience, working within the established View brand system to organize product messaging, imagery and supporting resources.